EMV Information for C-Store and Gas Station Owners

What Does The 2020 EMV Date Extension Mean For Your Dealers?

When Visa, MasterCard, and American Express announced the extension of the EMV forecourt liability shift from 2017 to 2020, there were two similar reactions from different camps in the industry for vastly different reasons.

- Smiles from fuel marketers who’ve already updated the majority of their sites and who see the extension as an opportunity to differentiate, and get a better ROI on that investment.

- Cheers from marketers who expected the date to be pushed back, and don’t plan to do anything for another three years. 

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Opinion: EMV Shift: Should You Wait Until 2020?

There was a collective sigh of relief on Dec. 1, when Visa, followed quickly by MasterCard, announced a shift in the forecourt gas-pump liability date from 2017 to 2020. I believe there also was a smile in some boardrooms, as retailers that already have invested see an opportunity to capture gallons and inside sales. 

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