EMV Information for C-Store and Gas Station Owners

What Does The 2020 EMV Date Extension Mean For Your Dealers?

When Visa, MasterCard, and American Express announced the extension of the EMV forecourt liability shift from 2017 to 2020, there were two similar reactions from different camps in the industry for vastly different reasons.

- Smiles from fuel marketers who’ve already updated the majority of their sites and who see the extension as an opportunity to differentiate, and get a better ROI on that investment.

- Cheers from marketers who expected the date to be pushed back, and don’t plan to do anything for another three years. 

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Opinion: EMV at the Pump: Should You Wait Until 2020?

ATLANTA -- There was a collective sigh of relief on Dec. 1, when Visa, followed quickly by MasterCard, announced a shift in the forecourt gas-pump liability date from 2017 to 2020. I believe there also was a smile in some boardrooms, as retailers that already have invested see an opportunity to capture gallons and inside sales.

Industry reports suggest that about 33% of dispensers in the market are capable of processing payments to Europay MasterCard Visa (EMV) data-security standards with either a software or small hardware upgrade. This represents dispensers installed since 2011, when both Wayne and Gilbarco started shipping “EMV-ready” dispensers. Both manufacturers are reportedly close to or have released the required software to enable EMV, and there’s high probability that many networks will be processing EMV from pumps by mid- to late 2017.

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Will Mobile Wallets Make EMV Upgrades Unnecessary?

NOTE: Visa and MasterCard announced on December 1, 2016 that the EMV liability shift for gas pumps would move from October 1, 2017 to October 1, 2020. 

ith usage of smart phone-enabled mobile wallet apps expanding, fuel retailers are faced with the choice of adding near field communication (NFC) technology to their pumps. This decision comes as they are implementing their gas-pump payment upgrades to accept EMV “chip-and-pin” cards. As of October, 2017, fuel retailers may be liable for payment fraud unless they have upgraded their pumps hardware from magnetic-strip readers to EMV readers.

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June 2016 Industry News From Patriot Capital

What we learned from Conexxus Conexxus dedicated to the development and implementation of standards, technologies, innovation and advocacy for the convenience store and petroleum market. We had the opportunity to learn from Conexxus committee chairs, Kara Gunderson, CITGO Petroleum and Mark Carol, EchoSat, during their recent presentation.

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EMV ~ When Should I Upgrade?

Gasoline retailers need to develop a plan for EMV on the forecourt. Is 2016 the right time to upgrade gas pumps to EMV? This article from the Spring edition of Fuel Marketer News discusses the pros and cons of upgrading your dispensers for EMV in Continue Reading...

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