EMV Information

Cake For Breakfast!

Eating cake for breakfast is supported by some compelling arguments.  Postponing your EMV upgrades also has advocates that provide some good arguments. In both cases, we know what’s good for us when we stop and think through the pros and cons.

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Opinion: EMV Shift: Should You Wait Until 2020?

There was a collective sigh of relief on Dec. 1, when Visa, followed quickly by MasterCard, announced a shift in the forecourt gas-pump liability date from 2017 to 2020. I believe there also was a smile in some boardrooms, as retailers that already have invested see an opportunity to capture gallons and inside sales. 

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What Will EMV Really Cost?

NOTE: Visa and MasterCard announced on December 1, 2016 that the EMV liability shift for gas pumps would move from October 1, 2017 to October 1, 2020. 

2017, and the EMV liability shift on gas pumps, is almost upon us.  There is a wide range of opinions on when the major brands will transfer the liability for fraudulent transactions to retailers, with dates generally ranging from immediately to 2019.  There’s also a broad range of opinions on if, and when, any of the major brands will provide forecourt EMV upgrade programs or financial support.

Regardless of what your perspective is on the final date of the liability shift, there is almost universal agreement on two things:

  • Liability shift for EMV gas pumps is going to happen. 
  • There is a shortage of technicians to do the work, which will only result in an increased cost from waiting.
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