EMV Information

Cake For Breakfast!

Eating cake for breakfast is supported by some compelling arguments.  Postponing your EMV upgrades also has advocates that provide some good arguments. In both cases, we know what’s good for us when we stop and think through the pros and cons.

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Opinion: EMV at the Pump: Should You Wait Until 2020?

ATLANTA -- There was a collective sigh of relief on Dec. 1, when Visa, followed quickly by MasterCard, announced a shift in the forecourt gas-pump liability date from 2017 to 2020. I believe there also was a smile in some boardrooms, as retailers that already have invested see an opportunity to capture gallons and inside sales.

Industry reports suggest that about 33% of dispensers in the market are capable of processing payments to Europay MasterCard Visa (EMV) data-security standards with either a software or small hardware upgrade. This represents dispensers installed since 2011, when both Wayne and Gilbarco started shipping “EMV-ready” dispensers. Both manufacturers are reportedly close to or have released the required software to enable EMV, and there’s high probability that many networks will be processing EMV from pumps by mid- to late 2017.

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What Will EMV Really Cost?

NOTE: Visa and MasterCard announced on December 1, 2016 that the EMV liability shift for gas pumps would move from October 1, 2017 to October 1, 2020. 

2017, and the EMV liability shift on gas pumps, is almost upon us.  There is a wide range of opinions on when the major brands will transfer the liability for fraudulent transactions to retailers, with dates generally ranging from immediately to 2019.  There’s also a broad range of opinions on if, and when, any of the major brands will provide forecourt EMV upgrade programs or financial support.

Regardless of what your perspective is on the final date of the liability shift, there is almost universal agreement on two things:

  • Liability shift for EMV gas pumps is going to happen. 
  • There is a shortage of technicians to do the work, which will only result in an increased cost from waiting.
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Will Mobile Wallets Make EMV Upgrades Unnecessary?

NOTE: Visa and MasterCard announced on December 1, 2016, that the EMV liability shift for gas pumps would move from October 1, 2017, to October 1, 2020. 

With the usage of smart phone-enabled mobile wallet apps expanding, fuel retailers are faced with the choice of adding near field communication (NFC) technology to their pumps. This decision comes as they are implementing their gas-pump payment upgrades to accept EMV “chip-and-pin” cards. As of October 2017, fuel retailers may be liable for payment fraud unless they have upgraded their pumps hardware from magnetic-strip readers to EMV readers.

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