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Marketing Technology Plan

Marketing Technology Video Transcript

It's essential to have an EMV and marketing technology plan because of so much innovation in the marketplace today, from loyalty to televisions in the pump to innovative payment technologies. Even if what you decide is that it's not the right time for you to make a decision, that's okay. That's a plan. But at least go into this knowing exactly what EMV calls for, both inside the store and out.

Remember, the October mandate is just around the corner for inside the store. What does that mean to you and what does it mean to your business if you go into this unprepared for what the EMV mandate may bring? There's a real competitive advantage to making your customers happy and to building a site that's exciting, dynamic, modern, and let's say it, that's cool. Everyone wants to sell fuel, but you also want them to come inside the store, whether they're buying a hot dog, beer, cigarettes, whatever that case might be.

Now near-field communication also enables such dynamic payment processes like Apple Pay and Google Wallet, which many folks are saying could be some of the technologies of the future. It gives your customers a reason to come in, to give you the patronage of your site, to buy more merchandise at your location, and to give you a competitive advantage against some of your larger competitors.

You know, your jobber is a great resource when evaluating your marketing technology plan. Number one, they generally know what all the various brands need and require for their major oil specs. Secondly, they generally have fantastic relationships, not only with the distributors of the equipment but with those manufacturer partners. And lastly, they have the ability to borrow at exceedingly low rates.

At Patriot Capital, we have a team of tenured experts that can help you make the transition and the equipment acquisition easy. Please pick up the phone and give us a call today. We'd be happy to help. We'll be happy to share with you a variety of information regarding EMV, technologies in the marketplace, and of course, easy and hassle-free equipment financing.

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